Foodback Weekly Sales Summary — Week 25 · 15 Jun

Wins of the Week

Great Kick-Off with Coca-Cola Norway, with planned customers (Pizzabakeren, The Shack, and Bitastad) going live September 1st.

Exciting upsell from Customer Success to Levy Restaurants US. Memphis Zoo goes live with foodback. $4 000 Yearly.

Awesome gathering with Kristine Aasheim (CEO) and rest of the management team at KAvli/Q-meieriene, to discuss how Foodback can be lifted to a higher strategic level. Workshop planned for August.

Deal	Rep	ARR	Closed
LEVY - Memphis Zoo - New Deal	CS Upsell	$3,312	2026-06-19
Total · 1 deal		$3,312

TL;DR Team at 38.4% of annual target. Q2 closed $215,050, Commit Line $415,050 (136.1% of $305,000 target). Final-stage pipeline $484,315 · Pipeline coverage 0.9x.

Closed YTD

$469,050

of $1,220,000 annual target

48.1% expected at W25 · $117,489 short

% to Annual Target

38.4%

$469,050 of $1,220,000

▼ Behind pace 9.7pp

Forecasted in Q2

136.1%

$415,050 of $305,000 target · Closed $215,050 + Commit $200,000

Final-Stage Pipeline

$484,315

Solution Design → Contract (60–90%)

Q2 Performance by Rep

Rep	Q2 Closed	Q2 Target	% to Target	Final-Stage Pipeline	Q2 Coverage
Andreas	$85,961	$125,000	68.8%	$359,330	2.1x
Seth On furlough until Aug 2026	—	$75,000	—	$91,660	—
Stian	$123,325	$75,000	164.4%	$33,325	—
CS Upsell	$5,764	$30,000	19.2%	—	—
TEAM	$215,050	$305,000	70.5%	$484,315	—

Q2 Forecast — Commit & Best Case

Rep	Target	Closed	Commit	Best Case	Gap to Target
Andreas	$125,000	$85,961	$200,000	$9,330	▲ $75,000
Seth	$75,000	—	—	—	$75,000
Stian	$75,000	$123,325	—	—	▲ $48,325
CS Upsell	$30,000	$5,764	—	—	$24,236
TEAM	$305,000	$215,050	$200,000	$9,330	$89,950

Commit = confident will close · Best Case = optimistic upside · Gap = target − max(closed, commit)

Active Pipeline — Top 5 Deals in Q2

Deal	Owner	Stage	Amount	Est. Close
Bon Appetit Management	Andreas	Contract / Legal Review	$200,000	2026-06-30
Pelliconi Pilot Deal 1	Andreas	Solution Design / Proposal	$50,000	2026-06-30
Aramark Norway (NOK→USD)	Andreas	Negotiation	$9,330	2026-06-22

This Week's Meetings

Date	Rep	Company	Type
18 Jun	Stian	Coca-Cola EP Norway Part 1	Follow-up
17 Jun	Stian	Q meieriene	Follow-up
18 Jun	Stian	East Agency	Follow-up
16 Jun	Andreas	NusNus	Follow-up
17 Jun	Andreas	Ivar Villa	Follow-up

Trends & Coverage

Monthly Closed ARR vs Target

Team Quarterly — Target vs Closed

Monthly Activities — Leads & Meetings

Closed YTD vs Annual Target by Rep

Marketing Signals

LinkedIn New Followers

232

31.7% of 731 annual target

MQLs YTD

marketing-qualified leads

SQLs YTD

sales-qualified leads

Website Users YTD

9,960

from Google Analytics