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Wins of the Week

A fantastic event together with Sabrura Sushi in Trondheim, where 50 of their partners and distributors were gathered. Foodback and Coca-Cola were the only two partners praised and highlighted during the CEO's presentation.

2 great wins signing with Coca-Cola HBC Nigeria and a partner deal with Andrik Consulting AS.

New inbound lead from The University of Toronto — approximately 80 venues.

Booked meetings with the Heads of Marketing at Diplom-Is, Mills, and Hennig-Olsen Is, all in June.

Big progress in the Compass Group North America MSA. Thomas is sending a response back to Eric today. It seems like 70% of the hard work is done. Still hope to agree on the commercials before the summer break.

Closed This Week
DealRepARRClosed
Andrik Consulting - Coca-Cola Romania/ItalyStian$100,0002026-06-12
Coca-Cola HBC NigeriaAndreas$46,6502026-06-12
Continental Services - The Ford HouseCS Upsell$5522026-06-12
Total · 3 deals$147,202
TL;DR   Team at 38.1% of annual target. Q2 closed $211,186, Commit Line $411,186 (134.8% of $305,000 target). Final-stage pipeline $484,315 · Pipeline coverage 0.9x.
Closed YTD
$465,186
of $1,220,000 annual target
46.2% expected at W24 · $97,891 short
% to Annual Target
38.1%
$465,186 of $1,220,000
▼ Behind pace 8.1pp
Forecasted in Q2
134.8%
$411,186 of $305,000 target · Closed $211,186 + Commit $200,000
Final-Stage Pipeline
$484,315
Solution Design → Contract (60–90%)
Q2 Performance by Rep
RepQ2 ClosedQ2 Target % to TargetFinal-Stage PipelineQ2 Coverage
Andreas $85,961 $125,000 68.8% $359,330 2.1x
Seth On furlough until Aug 2026 $75,000 $91,660
Stian $123,325 $75,000 164.4% $33,325
CS Upsell $1,900 $30,000 6.3%
TEAM $211,186 $305,000 69.2% $484,315
Q2 Forecast — Commit & Best Case
RepTargetClosed CommitBest CaseGap to Target
Andreas $125,000 $85,961 $200,000 $9,330 ▲ $75,000
Seth $75,000 $75,000
Stian $75,000 $123,325 ▲ $48,325
CS Upsell $30,000 $1,900 $28,100
TEAM $305,000 $211,186 $200,000 $9,330 $93,814

Commit = confident will close · Best Case = optimistic upside · Gap = target − max(closed, commit)

Active Pipeline — Top 5 Deals in Q2
DealOwnerStageAmountEst. Close
Bon Appetit Management Andreas Contract / Legal Review $200,000 2026-06-30
Pelliconi Pilot Deal 1 Andreas Solution Design / Proposal $50,000 2026-06-30
Aramark Norway (NOK→USD) Andreas Negotiation $9,330 2026-06-15
This Week's Meetings
DateRepCompanyType
9 Jun Stian Coca-Cola EP Norway Part 2 Follow-up
9 Jun Stian Bitastad Follow-up
11 Jun Stian Andrik Consulting - Coca-Cola Romania/Italy Follow-up
10 Jun Andreas DAMP Intro
11 Jun Andreas Fjordline Follow-up
 · 
Notes
Trends & Coverage
Monthly Closed ARR vs Target
Team Quarterly — Target vs Closed
Monthly Activities — Leads & Meetings
Closed YTD vs Annual Target by Rep
Marketing Signals
LinkedIn New Followers
232
31.7% of 731 annual target
MQLs YTD
15
marketing-qualified leads
SQLs YTD
25
sales-qualified leads
Website Users YTD
9,960
from Google Analytics