May in Review
May was a month of strong momentum against a backdrop of patience. CCHBC Nigeria and CCEP Norway both reached near-signature stage in the final days of the month and are expected to close in early June. Two additional deals — Aramark Norway and Fjordline — were verbally accepted and are currently in active scoping with customers ahead of contract; both are also targeted for early June. On the Compass Group North America MSA, Eric Wong has returned following a personal bereavement and the DPA and commercial proposal are expected back from legal and procurement in the first week of June. Heading into June, the team is on track for Q2 numbers while directing significant attention toward building Q3 pipeline through new leads.
Month at a Glance
Closed ARR — May
$7,500
of $101,667 monthly target
▼ 7.4% attainment
Closed YTD
$263,400
of $1,220,000 annual target
41.7% expected at end of May · $244,933 short
% to Annual Target
21.6%
$263,400 of $1,220,000
▼ Behind pace 20.1pp
Open Pipeline
$669,290
18 active deals · entering June
Rep Performance — May
| Rep | May Closed | May Target | Attainment | YTD Closed | YTD % | Leads | Meetings |
|---|---|---|---|---|---|---|---|
| Andreas | $7,500 | $41,667 | 18.0% | $224,500 | 44.9% | 6 | 11 |
| Seth | — | $25,000 | 0.0% | — | 0.0% | 0 | 0 |
| Stian | — | $25,000 | 0.0% | — | 0.0% | 3 | 6 |
| CS Upsell | — | $10,000 | 0.0% | $38,900 | 32.4% | 0 | 0 |
| TEAM | $7,500 | $101,667 | 7.4% | $263,400 | 21.6% | 9 | 17 |
Deals Closed in May
| Company | Rep | ARR (USD) | Close Date |
|---|---|---|---|
| Skagen DK | Andreas | $7,500 | 1 May 2026 |
Meetings — May
| Date | Rep | Company | Type |
|---|---|---|---|
| 11 May | Stian | Edda.ai | Intro |
| 11 May | Stian | East Agency | Follow-up |
| 11 May | Andreas | Gladmat | Intro |
| 11 May | Andreas | Fjordline | Follow-up |
| 13 May | Stian | Coca-Cola EP Norway | Follow-up |
| 13 May | Andreas | Gladmat | Follow-up |
| 14 May | Andreas | Aramark | Follow-up |
| 19 May | Andreas | Aramark | Follow-up |
| 19 May | Andreas | Compass Group MSA | Follow-up |
| 19 May | Andreas | Fjordline AS | Follow-up |
| 20 May | Andreas | Fjordline | Follow-up |
| 21 May | Stian | Coca-Cola EP Norway | Follow-up |
| 27 May | Stian | Pelliconi Pilot Deal 1 | Follow-up |
| 27 May | Andreas | Pelliconi Pilot Deal 1 | Follow-up |
| 28 May | Andreas | Fjordline AS | Follow-up |
Pipeline Entering June
| Deal | Owner | Stage | Amount | Close Date | Quarter |
|---|---|---|---|---|---|
| Bon Appetit Management | Andreas | Contract / Legal Review | $200,000 | 2026-06-30 | Q2 |
| Andrik Consulting - Coca-Cola Romania/Italy | Stian | Contract / Legal Review | $100,000 | 2026-05-31 | Q2 |
| Pelliconi Pilot Deal 2 | Andreas | Solution Design / Proposal | $50,000 | 2026-10-31 | Q4 |
| Pelliconi Pilot Deal 1 | Andreas | Solution Design / Proposal | $50,000 | 2026-06-30 | Q2 |
| AVI Foodsystems Honda Account | Andreas | Solution Design / Proposal | $50,000 | 2026-07-31 | Q3 |
| Coca-Cola HBC Nigeria (NOK→USD) | Andreas | Contract / Legal Review | $46,650 | 2026-06-03 | Q2 |
| Quest Food Management - General | Seth | Solution Design / Proposal | $25,000 | 2026-08-31 | Q3 |
| Coca-Cola EP Norway Part 1 (NOK→USD) | Stian | Contract / Legal Review | $23,325 | 2026-05-31 | Q2 |
| Coca-Cola EP Norway Part 2 (NOK→USD) | Stian | Contract / Legal Review | $23,325 | 2026-11-30 | Q4 |
| Fjordline AS | Andreas | Contract / Legal Review | $15,000 | 2026-06-05 | Q2 |
| Hyland Hills Park & Recreation District - New Deal | Seth | Solution Design / Proposal | $15,000 | 2026-08-31 | Q3 |
| MyHi | Seth | Negotiation | $15,000 | 2026-08-31 | Q3 |
| NC State University | Seth | Solution Design / Proposal | $14,160 | 2026-08-31 | Q3 |
| Free People (Events) | Seth | Contract / Legal Review | $10,000 | 2026-08-31 | Q3 |
| LuckyBowl - New Deal | Stian | Solution Design / Proposal | $10,000 | 2026-06-15 | Q2 |
| Aramark Norway (NOK→USD) | Andreas | Negotiation | $9,330 | 2026-06-05 | Q2 |
| Great Clips | Seth | Solution Design / Proposal | $7,500 | 2026-08-31 | Q3 |
| Fresh Ideas Management, LLC | Seth | Solution Design / Proposal | $5,000 | 2026-08-31 | Q3 |
Trends
Monthly Closed ARR vs Target — 2026
Activity — May 2026
Marketing — May
Website Users
1,070
sessions: 1,497
New LinkedIn Followers
13
this month
MQLs
1
marketing-qualified leads
SQLs
1
sales-qualified leads
Pipeline synced 2026-06-01 07:22 UTC · Internal use only · Foodback AS